Marketing for Non-Marketers

Everything that you need to know about Marketing


The course will be available on January 2, 2018. Pre-order now to avail of our early-bird rate!

What this course is all about

Feeling a bit left out since everyone's talking about Marketing? You know what it is, but since you haven't really formally studied it or tried to understand how marketing works, you're left wondering!

  • If you are an entrepreneur who wants to reach a wider audience through established marketing principles.
  • If you are a freelancer who wants to get lucrative marketing related projects, and if you would like to level up your skills, this is for you.
  • If you are a professional with a different kind of skill set and have no clue as to how one can use "marketing" for their profession, this is for you.
  • If you are an employee without any marketing background and yet tasked to accomplish marketing tasks, this if for you.
  • If you work in the marketing & advertising industry but do not have any marketing background, this is for you!

In this course, we will explain the evolution of marketing (and the learnings the industry has gained along the way), help you understand who your customers are, whom to tap, how to communicate needs and values to the customers, how to position yourself in this competitive field, how to create a marketing plan, and how to prioritize your marketing strategies.

We will also have guest speakers who will talk about their different expertise, including but not limited to: email marketing, content marketing, influencer marketing, blogging, etc.

After this course, you will be able to:

  • Understand what marketing really does
  • Create relatable campaigns stemming from a deep understanding of your customers
  • Create messages designed to achieve your objectives
  • Create a marketing plan that you can showcase to your clients
  • Learn the lingo so you can clearly and effectively talk to your marketing colleagues, teammates, and clients.

So what are your waiting for?

We hope that you enjoy this course, as much as we enjoyed creating it!


Ginger & EJ

Payment Options

We want to make the enrollment & payment process as easy as possible for you so we're offering different ways to enroll:

  • Direct Bank Deposit - should you want to pay via direct bank deposit, please enroll through Manila Workshops HERE.
  • Paypal / Credit Card - should you want to pay via Paypal or Credit Card, you can enroll by pressing the button below.

Your Instructor

Ginger Arboleda
Ginger Arboleda

Ginger is the CEO of Manila Workshops (GPA Events Management Services). She is also the Co-Founder/COO of Taxumo, Inc., a tax compliance web application that helps SMEs, freelancers and professionals in filing and paying for their taxes.

She is also a professional blogger and an online ambassador for some Philippine brands. Her blog is where she talks about mommy hood and pursuing and making your entrepreneurship dreams a reality.

She is a business and marketing coach, as well as a speaker on business and entrepreneurship. Ginger has built her brand to revolve around her mission of helping entrepreneurs love the leap that they took in order to start their own businesses. Ginger has also been a speaker in various events, where she talked about entrepreneurship, marketing, social media and even mommyhood!

Co-Author: EJ Arboleda

EJ is the CEO of Taxumo, a tech startup that helps freelancers, professionals, and entrepreneurs file and pay for their taxes. He was previously the Chief Technology Officer of Wunderman Manila - a digital advertising agency under the WPP group. He is a certified Project Management Professional, ITIL v3 Service Manager, and a SAP R/3 FI Consultant. He is also one of the trainers of Manila Workshops for Facebook Ads Advanced.

Class Curriculum

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  COMMUNICATE: Converse with the Right Audience
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  DELIVER: Send the Right Message at the Right Time
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  DISTRIBUTE: Which channels will you use to distribute the message?
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  COSTS: Striving for Operational Efficiencies
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  Creating a Prioritization Plan
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  Final Project!
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  Bonus: Overview of Different Marketing Strategies
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Frequently Asked Questions

When does the Marketing for Non-Marketers course start and finish?
The course will be available on January 2, 2018. The sale period is from October 26, 2017 to November 15, 2017 for the Early Bird Rate and November 16, 2017 to December 25, 2017 for the Regular Rate. We close enrolment on December 26, 2017. As you may have noticed, we are giving an early bird rate discount to people who pre-order this course.
How long do I have access to the course?
How does lifetime access sound? Once the course opens on January 2, 2018, you will have lifetime access! After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Who should enroll for the Marketing for Non-Marketers course?
- Entrepreneurs and business owners who are just starting our their business or entrepreneurs with no marketing background. - Freelancers who would like to learn more about marketing to service their customers / clients. - Professionals who are selling their services and expertise in a highly competitive industry. - Employees who have no marketing background, but need to understand who their customers are and see what will resonate with them; this course is also for employees who frequently deal with the marketing department or cross function as the marketing expert of the team.
When does enrollment period end?
Registration ends on December 25, 2017. You may also avail the early registration promo until November 15, 2017 to get the full course at $79 ONLY!!!
How will taking this course benefit me / my business?
At this end of this course, you will be able to create your own Marketing Plan. This marketing plan will guide you as you go through your marketing efforts. IF and WHEN you create a marketing plan, feel free to email it to the authors of this course and receive a free assessment / email feedback on what you created.
How much do I need to pay?
The course is at $99. If you need a one hour coaching call with the mentors after this course, you can avail of the Premium rate of $198 (in 2 payments of $99 each).
How do I pay for this course?
If you want to pay via offline bank deposit, you can go to Manila Workshops HERE. We will send you payment instructions. Once payment has been verified, we'll send you a coupon you can use to enroll in this course. Otherwise, you can pay using Paypal or Credit Card by scrolling down and enrolling through this page. The process is more straightforward and will provide you with immediate access to the course content as early as Jan 2, 2018.
I'd like to pay via Bank Deposit or in Peso (PHP), what do I do?
You can enroll via Manila Workshops HERE. We will then provide you with instructions on how to pay and verify your payment. Once payment is verified, we will provide a coupon code that will give you full access to the course.
Can I get a certificate for attending the course?
Yes! You may request a certificate . Please email [email protected] for your request.
Where do I start?
Click the ENROLL NOW button. You will be directed to the payment page.

Get started now!